Delivering quick, personalized digital experiences, strong consumer interaction, efficient measurement, analysis, and optimization, improved security, and simple data integration are all important themes of the Experience Cloud.
What is Salesforce Experience Cloud?
Experience Cloud is a comprehensive software platform with a set of integrated technologies, digital marketing goods, services, and solutions that aids in the digitization of business operations, customer engagement, and successful partner connection and cooperation. It's a flexible platform that offers all you require to plan, organize, set up, and control feature-rich digital experiences so that you may accomplish all of your online goals.
Salesforce Experience Cloud unifies all Salesforce products and services under one roof, including analytics, advertising, and content management in addition to sales, marketing, and customer service. You can create numerous Salesforce communities using Experience Cloud that carry out diverse tasks and accomplish a variety of objectives.
The software platform formerly known as Community Cloud is now renamed as Experience Cloud. Its name has been changed to Experience Cloud with the Spring 21 Release to better reflect its distinctive feature — the capacity to provide a range of connected digital experiences:
To connect with your partners and enable more efficient management and collaboration, create partner portals (PRMs);
Create marketing websites to keep your clients, both old and new, interested in your business;
Greater consumer, expert, and partner contact; robust audience participation with the customer community;
To provide outstanding customer support and assistance, establish a help center or self-service community;
To create leads for a new product launch or future event, use the Experience Cloud microsite or landing page.
What are the advantages of building a community with Experience Cloud?
Any business need and use case may be met by the extremely versatile Salesforce Experience Cloud. By utilizing Experience Builder layouts and templates, themes, standard and custom components, and customizing options in accordance with your business objectives, you can develop branded, feature-rich, and user-friendly communities.
Salesforce Experience Cloud's advantages include:
Your CRM Salesforce system is fully connected with it;
It eases your support team's daily workload;
It involves you with your clients and business associates;
It's simple to set up, use, and administer;
It enables you to increase profits through lead generation, hosting online events, payment acceptance, etc.;
It makes marketing more effective; It makes it possible to design sites that are mobile-friendly, improving user experience and customer retention;
With programmable programs and components available on AppExchange, it is open to improvement. For instance, you may manage your knowledge management system in Salesforce more efficiently with AC Knowledge Management Enterprise, a potent Knowledge base Component for your Salesforce Community Cloud, or you can use a sophisticated Salesforce events app to elevate your online and offline events;
For creating digital experiences, it offers a wide range of Experience Cloud options;
It is integrated with Google Analytics, allowing you to monitor the usage of your websites and get data on things like visits, page views, and average time spent on each page;
Because it's native to Salesforce, it has high security and restricted accessibility.
Key features of Salesforce Experience Cloud
Salesforce Experience Cloud is a potent platform that supports business growth, team empowerment, and online customer interaction. But why is it so hip and effective for running a business?
Here are some of its most noteworthy and significant attributes:
Build with Salesforce Experience: As a useful tool, Experience Builder assists you in creating, customizing, and publishing branded no-code or low-code websites. Salesforce's Experience Builder takes website creation versatility to a new level. You may easily and quickly construct and style your site using its pre-built templates and themes, drag-and-drop Lightning components, and other out-of-the-box functionality.
Integration of components and apps from third parties: Utilizing customizable AppExchange solutions allows you to improve community functionality, improve customer experience, and grow your business.
Client 360: Based on the Customer 360 idea (a single customer perspective), Salesforce Experience Cloud helps offer improved customer experiences, create effective engagement strategies, and generate forecasts and predictions. You may gain more customer insight and improve your business decisions with the help of Customer 360.
Personalization: You can manage how visitors engage with your website using Experience Cloud, and you can only send clients information that is pertinent to their interests and requirements. Making tailored experiences for your customers keeps them interested in both your content and your business.
Analytics & Management: Salesforce makes it simple to gather and organize all the data required to build a variety of reports and dashboards for monitoring and analyzing the development of your company.
Mobile-friendliness: Sites powered by Salesforce Experience Cloud are responsive to mobile devices, increasing customer happiness and retention. By giving your consumers access to your experiences whenever and wherever they want, you can help them be more productive and effective while traveling.
Advanced protection: Salesforce is the best-protected location in terms of cloud platform security. Experience Cloud sites are native to Salesforce, which means that all of the data is kept there and is safe against leaks and illegal access from outside parties.
4 types of Salesforce Experience Cloud licenses
Community user licenses are used for access to Experience Cloud sites. One of the initial steps in creating an Experience Cloudsite is selecting the licensing. Different Salesforce objects/features are accessible under different Experience Cloud licenses, and data is configured in various ways. Let's investigate it further.
The four main Experience Cloud license types are as follows:
Community of customers. It is crucial for developing B2C experiences that involve a sizable number of outside consumers. However, it has a drawback in that the sharing guidelines and the position hierarchy are not accessible. You may give your users access to all of the aforementioned features as well as additional access to advanced sharing, reports, and dashboards with the Customer Community Plus license.
Partner Neighborhood. For example, PRMs, which are B2B communities, can benefit from this license (B2B commerce, reseller, dealer, vendor portals). In addition to giving access to sharing, roles, reports, and dashboards, it incorporates all of the Customer Communities license's features.
Account Channel. shares the Partner Community license's permissions structure. When you want to grant your partner users access to Experience Cloud sites but are unsure of the precise number of users who require access, B2B portals and sites are the best option.
External App. The most effective way to include any external stakeholders is through experiences. It is commonly utilized in multi-level marketing, markets, and franchise management. If your external users are partners, that is the greatest option for you. Additional API calls, data storage, and file storage are included with external apps.
You've come to the correct place if you're considering building or upgrading a branded Experience Cloud site. We are a group of Experience Cloud and Service Cloud specialists who are very knowledgeable about setting up Salesforce communities. Additional complete solutions for improved productivity and effective business administration are also available from us. Advanced Communities MemberSmart is the best option if you're seeking for a member organization association management solution. Visit our website to find out more about AC MemberSmart and other goods. Enjoy our products and components to boost the functionality and comprehensive Salesforce solutions of your Experience Cloud sites.
