Dec. 8, 2022 ยท 5 minutes
The best B2C and B2B commerce system in the world is called Commerce Cloud. A multi-tenant, cloud-based platform for commerce called Commerce Cloud enables organizations to design intelligent, unified purchasing experiences across all channels, including mobile, social, web, and physical stores.
C-level executives are Salesforce's main target market, although anyone in charge of expanding the company through digital channels can use it. Additionally, individuals in charge of the brand's stores and customer interactions like Commerce Cloud.
Brands that use Commerce Cloud expand more quickly, reach more consumers, and launch more quickly. Our technology will assist you in creating cutting-edge consumer experiences that encourage conversions and brand loyalty by utilizing the power of the cloud. We provide 1-to-1 personalization without the involvement of data scientists thanks to the integration of next-generation artificial intelligence into the core foundation of the platform. Our team of industry specialists and our extensive ecosystem of technology partners assure your growth from strategy to launch and beyond.
Although it's also offered as two separate product lines, Salesforce B2C Commerce and Salesforce B2B Commerce, the most popular configuration comes with everything you need for end-to-end, unified commerce.
The top cloud-based commerce solution for improving the shopping experience across all digital channels is Salesforce B2C Commerce. It offers a wide range of capabilities, including artificial intelligence, marketing, retail, content, promotions, and customer support. Additionally, Salesforce B2C Commerce offers an open development environment and a pre-built framework for mobile-first sites that you can quickly modify or expand.
The best cloud-based commerce platform in the industry, Salesforce B2B Commerce, enables you to cater to the intricate online purchase requirements of corporate buyers. Salesforce B2B Commerce gives you the tools you need to increase revenue more quickly, scale your business easily as it expands, and provide your B2B clients with a streamlined, B2C-inspired user experience. Because Salesforce B2B Commerce is a natural component of the Salesforce Platform, you can link your CRM and commerce data to create a single view of the customer.
Unified commerce goes beyond multichannel selling, whereas omni-channel commerce aims to combine several distinct channels. Cloud technology is used by unified commerce to unify all business operations, distribution channels, and customer data onto a single platform. You provide your clients the option to stay within a single channel that integrates all other channels and data rather than enabling them to move smoothly across different channels.
Although there are some gray areas between these two tactics, they both show how unified selling develops a more client-focused business model. Customers enjoy freedom and flexibility by removing limitations on how, when, and where they can shop, creating an unmatched experience.
In order to enable a single, shared picture of customer behavior, inventories, items, and promotions, Commerce Cloud links the whole customer experience across all touchpoints. The Commerce Cloud enables organizations to offer a fully seamless experience from discovery through delivery and beyond by integrating all channels, both digital and physical.
Due to how challenging it is to operate and maintain custom or old on-premises commerce systems, today's top businesses are moving away from them. With Salesforce's unified, cloud-based commerce technology and the "single version of truth" that reduces the time required to synchronize various data sources, brands can better capitalize on opportunities with greater agility.
The consumer of today has high standards. They engage with retail companies through a variety of touchpoints, including the web, mobile, social, marketplaces, stores, advertisements, and linked gadgets. They want to make an immediate purchase at any of these touchpoints. They anticipate that every interaction will go off without a hitch and that every interaction will be orchestrated into a single, cohesive experience. By utilizing Commerce Cloud's built-in intelligence to support personalisation throughout the shopping experience and Salesforce's open innovation strategy, brands can also provide their customers with experiences that are more significantly distinct from one another.
Marketing, merchandising, content, promotions, customer support, fulfillment, and predictive intelligence are just a few of the many features that Commerce Cloud offers to engage and convert customers across all digital channels. Retailers can simply personalize or expand commerce anywhere using an open development environment, from buy buttons and branded mobile applications to in-store endless aisle and clienteling applications.
Retailers can manage and exchange product content, information, and photos across categories, catalogs, and websites with Commerce Cloud. To maximize conversion rates and raise average order values, it helps you to match clients with the appropriate product, selection, price, offer, and content at the appropriate time. In the end, merchants, brand marketers, and content producers are given the authority to conduct promotions, perform A/B testing, create campaigns, and refresh frequently without assistance from technical staff.
The only commerce solution with Einstein, a new generation of artificial intelligence built into the fundamental foundation of the platform, is Commerce Cloud. Without the need for a data scientist, marketers can offer enjoyable, tailored purchasing experiences across all channels with Einstein. One can:
Going live with new brands or regional sites has never been quicker thanks to cloud-based multisite administration and localization. By utilizing shared code, procedures, graphics, and a master catalog, businesses may manage many brands or country sites from the same environment.
